For editors, stylists, and journalists

About the atelier

Aratrikkaz is the practice of Ketki Gupta, a Melbourne-based designer working with weaver clusters across Banaras, Kanchipuram, Bhujodi and beyond. Each piece is custom-stitched on demand; ready-to-wear inventory is held in small, audit-traceable batches. The studio operates under the Australian Consumer Law and pays GST on all AUD sales.

Fact sheet

Founded

Melbourne, 2026

Founder

Ketki Gupta

Headquarters

Blackburn South, VIC, Australia

Categories

Sarees, lehengas, anarkali sets, sherwanis, Indo-western gowns

Provenance

Designed in Melbourne · Crafted across India

Markets shipped

Australia, New Zealand, United Kingdom, United States, Canada, Singapore, United Arab Emirates, India

Coverage themes we’re happy to speak on

• The weaver-cluster model and direct-to-artisan sourcing
• The festive season, Karva Chauth and the rhythm of Indian festive dressing in the diaspora
• Why “custom-stitched” isn’t the same as “altered”
• Bridal-adjacent occasion wear (Sangeet, Mehendi, Reception) for guests, not brides
• Heirloom-grade craft (Banarasi brocade, Kanchipuram silk) in a modern Australian wardrobe
• Indo-western tailoring and the dupatta-as-statement