Press kit.

Aratrikkaz is a Melbourne-based atelier of Indian heritage cloth, named for the founder's daughter Aratrikka. For interviews, samples, or visit requests, write to Ketki directly via the address below.

The atelier in one line

Aratrikkaz is a Melbourne atelier of Indian heritage cloth, made in our nineteen-year-old Patel Nagar workshop in Delhi with longtime partner sources for Banarasi, Bandhani, Chikankari, and Phulkari pieces.

The atelier in 50 words

Aratrikkaz is the Melbourne atelier of Ketki Gupta, named for her daughter Aratrikka. The house works in Indian heritage cloth — Banarasi zari, Lucknow chikankari, Kutch mirror and bandhani — cut to measurement in Melbourne for the Australian and diaspora wardrobe. Festive, heirloom, and everyday silk. Designed in Melbourne, crafted across India.

The atelier in 200 words

Aratrikkaz was founded in 2025 by Ketki Gupta, twenty years into a working life in Indian heritage cloth. The atelier is named for her daughter Aratrikka — a wardrobe built for the crossing the next generation is already making between Melbourne and Banaras, Melbourne and Lucknow, Singapore and Kutch.

The house is rooted in two workshops — a nineteen-year-old atelier in Patel Nagar, Delhi, where the same twenty craftspeople have cut, stitched, and finished womenswear for the founder since the beginning, and the design studio in Melbourne. Banarasi and Bandhani sarees, Chikankari, Phulkari, men's wear, and kids come from longtime partner sources in their home clusters. Pieces are festive, heirloom, and everyday silk. Bridal is out of scope; the atelier is for the sangeet, the festive table, the reception, the Thursday her mother flies in.

Aratrikkaz ships to Australia, New Zealand, Singapore, Hong Kong, the United Arab Emirates, the United Kingdom, Canada and the United States, with duties paid to the door. The atelier is held by Atelier of Ketki Gupta Pty Ltd, Melbourne.

Founder bio

Ketki Gupta.

Ketki Gupta is the founder of Aratrikkaz. Her work sits inside the craft of Indian heritage cloth, with formative time in the weaver clusters of Banaras and the chikankari workshops of Lucknow. She founded Aratrikkaz in Melbourne after the birth of her daughter Aratrikka, as an atelier built for the diaspora wardrobe. She travels to India for cluster visits and finishing, and signs off the cut, drape and finish of every piece the atelier ships.

Recent press

From the desks.

Press enquiries · founder interviews, craft commentary and product loans
Editorial angles · diaspora dressing, made-to-measure Indianwear and slow craft
Available assets · product imagery, brand boilerplate and founder background
Response window · media requests are reviewed within two business days

Confirmed coverage will be added here only after publication.

Press images

For your section.

Atelier reference from the current Aratrikkaz catalogue.
Blush Banarasi, pre-draped
Download — Press image — 3000×3750px · jpg · 4.2MB
Atelier reference from the current Aratrikkaz catalogue.
Emerald lehenga, embroidered jacket
Download — Press image — 3000×3750px · jpg · 3.8MB
Atelier reference from the current Aratrikkaz catalogue.
Black velvet, gold lace
Download — Press image — 3000×3750px · jpg · 4.5MB